Hana No Hana Emergence of the modern Japan day floral incense.

In 1911 a master of incense-making

The packages are newly designed using the Art Nouveau style that focuses on outlines of flowers with essence of Japanese art. The refreshed design which gives historical and authentic impression. We hope that you enjoy the renewed Hana-no-Hana. 

History of “Hana-no-Hana”

In 1911 a master of incense-making, Yujiro Kito, originated Japan’s first perfumed incense, “Hana-no-Hana” -- a fusion of Western perfumery and Eastern incense-making. For more than a hundred years after its birth, Nippon Kodo has continued to make this beloved floral incense. Many people continue to adore the deep and brilliant floral fragrance of Hana-no-Hana to this day. Now Hana-no-Hana has gone through a transformation while preserving the original fusion of fragrance of the Western and the Eastern cultures. We hope that you enjoy the renewed Hana-no-Hana.

Floral incense "Hana-no-Hana"

Floral incense "Hana-no-Hana" was created in 1911 by Yujiro Kito, a gifted incense master in the Japan's Meiji Era which is around 100 years ago, who fused Japanese incense-making techniques with the Western perfume culture.

More than 100 years after its birth, Hana-no-Hana continues to be loved by many people even today, as having laid the foundation for modern-day floral incense.

How to enjoy

The way to enjoy Hana-no-Hana is to relish the nokoriga that hangs faintly in the air after the incense has burned. When having visitors over, a suggestion is to burn the incense in the room beforehand. By using it in a remote location and letting the fragrance spread, you can enjoy a delicate and gentle fragrance.

*Nokoriga (lingering fragrance) : The fragrance that lingers faintly in a room after burning an incense.

Made in Japan